NEW GLOBAL MALTS AMBASSADOR FOR BACARDI
Hamilton, Bermuda, 26th September 2016 – Bacardi has appointed Georgie Bell as Global Malts Ambassador for its range of single malt Scotch whiskies.
Bell started her career in the drinks industry as a bartender in Scotland while studying at the University of Edinburgh. Thereafter, Georgie completed her diploma in distillation from the Institute of Brewing and Distilling. The Worshipful Company of Distillers granted Georgie their International Award for the Fundamentals in Distilling Course in 2012, and in 2013 she was granted Freedom of the Company. Her most recent position was global brand ambassador for Mortlach.
Bacardi launched an exemplary range of top-shelf whiskies in September 2014 and Georgie will have a crucial role in promoting the brands worldwide, initially focusing on raising the profile of the single malts from ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® in emerging markets. As an integral part of the team, Bell will help develop new concepts by tapping into current and future whisky trends.
Showcasing the commitment and dedication to Scotch whisky, Bacardi will be developing an internal education program in which Bell will play a vital part. Ian Taylor, Global Brand Director, Malt Whisky for Bacardi, said: “We are delighted to have Georgie on board, with her enthusiasm, knowledge and an incredible understanding of the global whisky market she will be a key member of the team; together we will aim to win over a new generation of whisky drinkers around the world.”
Bell adds “I’m very excited to have joined a very talented global whisky and ambassador team as Global Malts Ambassador. With CRAIGELLACHIE, ABERFELDY, AULTMORE, ROYAL BRACKLA and THE DEVERON in my case, I’ll be taking to the world and spreading the word about this incredibly strong line-up of single malt Scotch whiskies.”