Scottish whisky SME expands into East Asia
Ayrshire-based boutique Scotch whisky producer, The Lost Distillery Company, has launched its award-winning range in Hong Kong and Macau.
The formal relationship with distributor, Adega Royale, will see the legendary whiskies available in Hong Kong and Macau for the first time. The companies celebrated the new partnership with a launch party on 27th February 2017 followed by several prestigious events and dinners across Hong Kong and Macau.
Over 100 Scotch whisky distilleries have permanently closed in the last century. Despite being renowned for their excellent quality malts, the distilleries largely shut down due to the effects of war and politics. The Lost Distillery Company brings the stories of these famed sites and their people to life, to offer handcrafted blended malt Scotch whiskies.
The brand’s ever-expanding collection features three ranges of blended malt Scotch whiskies from mature to very old – Classic, Archivist and Vintage. These include modern day interpretations of spirits from lost distilleries such as Auchnagie, Stratheden, Towiemore, Jericho, Gerston, Lossit and Dalaruan.
Scott Watson, Co-Founder of The Lost Distillery Company said: “Adega Royale’s appointment is a key move for us in building brand awareness with Scotch aficionados across Asia, as we continue to grow our global whisky business from East Ayrshire.
“The team’s in-depth experience and understanding of the sector provides an ideal platform to showcase and educate consumers in Hong Kong and Macau about our exceptional whisky proposition.”
Developed for almost a decade and then launched internationally in 2013, The Lost Distillery Company is thriving with availability in nearly 50 markets worldwide. The Lost Distillery Company is based at The Great Steward of Scotland’s Dumfries House in Ayrshire, one of Scotland’s finest stately homes and estates, which was rescued by HRH The Prince of Wales in 2007.