Family-run single malt whisky creators, Gordon & MacPhail, has announced the launch of ‘Discovery’, a new range that is part of the company’s commitment to strengthen and streamline the brand’s portfolio.
The range of carefully selected whiskies is grouped and colour-coded under three flavour profiles – ‘Smoky, ‘Sherry’ and ‘Bourbon’. Designed to help whisky drinkers to begin an exploratory journey through the Gordon & MacPhail portfolio, each bottle features a brief tasting note and either a vintage or age statement.
The first expressions to be released within the new‘Discovery’ range comprise spirit originally from Balblair, Tormore, Miltonduff and Caol Ila distilleries, then matured in Gordon & MacPhail’s own hand-selected casks. Prices start from £49.95 UK (RSP) and vary in available markets around the world due to taxes and duties.
Stephen Rankin, Director of Prestige and a fourth-generation member of the Urquhart family, owners of Gordon & MacPhail, remarked: “We’re proud to be the curators of the world’s most diverse stock of single malt whiskies from over 100 distilleries. We’ve spent several years working to develop this new range for whisky lovers globally.
“’Discovery’ offers whisky drinkers the opportunity to begin a journey with us through the Gordon & MacPhail whiskies portfolio. By offering flavour profiles and tasting notes, we want to help the discerning consumer navigate their choices with confidence, beyond their usual malt.”
‘Discovery’ is the second range to launch as part of the updated portfolio, which offers consumers five distinct ranges. The new look ‘Connoisseurs Choice’ range was unveiled last month (April 2018). The additional ranges for‘Distillery Labels’ and ‘Private Collection’ will be revealed to consumers in the summer and autumn respectively. The launch of the next ‘Generations’ release is yet to be revealed.
For more information about the new ‘Discovery’ range and the streamlined portfolio, visit www.gordonandmacphail.com.