Old Pulteney unveils new collection to signal brand evolution
New expressions set sail for the maritime malt
14 August 2018 –
Distilled and matured by the sea, Old Pulteney single malt Scotch whisky is the true maritime malt and we’re excited to embark on a new voyage with the launch of our new core collection featuring our flagship 12 Years Old, Huddart, 15 and 18 Years Old. This move marks a reinvigoration of the core range for the award-winning Caithness-based distillery, complemented by distinctive new design and packaging.
This new collection signals an evolution for the brand, with a renewed vigour around the maritime malt yet staying true to Old Pulteney’s rich heritage and traditions. This introduction supports a wider drive to ensure strong consumer relevance and appeal, with the new whiskies consistent with the renowned house style and provenance; yet bringing some new flavours to the fore.
Defined and shaped by its stunning coastal location, Old Pulteney has a highly distinctive character infused by the unique combination of brisk sea air and meticulous cask selection. Each of the new whiskies tell their own story and bring their own part of the Old Pulteney legacy to life.
Celebrating the birthplace of Old Pulteney, Huddart (ABV 46%) is rich gold in colour. A distinctively smoky take on its signature single malt scotch whiskies, Huddart is richly warming and combines influence from the salt-infused sea air with peat smoke, delivering a mellow and smoky whisky with real character, depth and identity. RRP £45.
A naturally rich, amber-coloured whisky, the 15 Years Old expression (ABV 46%) is Old Pulteney’s most balanced and smoothest single malt whisky yet. Bursting with aromas of rich dried fruit, ripe apples and citrus, with honey sweetness and a generous chord of creamy vanilla, 15 Years Old effortlessly brings together two different sides of the flavour spectrum. RRP £70.
Completing the new portfolio, 18 Years Old (ABV 46%) takes its character and colour entirely from the American oak casks and Spanish sherry butts in which it has been nurtured, delivering a deep amber colour. This indulgent and deeply warming expression features notes of chocolate and spice, but allow for the influence of more vibrant, zesty flavours. RRP £115.
The new collection is complemented with the addition of the repackaged flagship Old Pulteney 12 Years Old.
The golden-coloured 12 Years Old expression (ABV 40%) is the perfect place to start your Old Pulteney journey, with a flavour which is welcoming and effortless. 12 Years Old embodies the maritime malt characteristic that has become synonymous with Old Pulteney whiskies. It has been matured for 12 years in ex-bourbon casks, marrying together the salty flavours of the sea with the influence of American oak, to bring sweetness into play, and create a classic expression. RRP £32.
The collection of four whiskies also has a striking new design, which freshens up the overall look yet created around the existing, highly distinctive Old Pulteney bottle shape.
The collection will be available from 14th August in the UK with our preferred partners The Whisky Exchange, The Whisky Shop, Royal Mile Whiskies, and Sutherland Brothers, th