Well it has been an eventful few weeks in the whisky world, hoards of flippers flocking to Macallan in order to fleece some poor person who couldn’t make it there, roads shut and chaos descending in order to let a small number of actual fans who actually camped out and managed to get themselves a bottle or two for their own collection and drinks cabinet instead of instantly running to the auction sites.. But I do have to wonder how good this whisky actually is and just how much the propaganda wheel actually brainwashed these people into paying over the odds for a whisky that might actually be worth half the value if you are lucky..
That brings me onto the actual topic I have been discussing with friends lately, the actual cost of whisky and the value we as consumers are actually getting..
I recently looked at the bottles I am buying and thought just how many actually gave me a fantastic value for money return, no surprise that it isn’t actually many !! Now don’t get me wrong there is a point where you pay a lot more money for a bottle, it might be one for a collection or just one that you desperately want to try and you pay what it costs to obtain that bottle, this isn’t a rip off because you wanted it.. I am talking about those bottles that you find and you just know the price is wrong and above what really is market value just because they carry a particular name.. we all want those bottles that have such a good price it is screaming at you to buy it. There is still one set of bottles that just jump out at you for outstanding value and that is the Bottle your own from Glen Moray.. £50 for a single cask offering, bottled by yourself at the distillery, all natural and ok they might be youngish ( (6-12 years on average) but the quality is always top notch, and at £50 when so many others are charging at least £75 upwards for similar quality, age and whistling pigs.
My point in all this is, it’s about time some of these companies took a good long hard look at the prices and started to justify what they ask for the product.. Ok I know as long as we as consumers pay the price they demand they will keep on stinging us..
We are now asked to pay £75 for a 10 yo from Macallan, £199 for an 18yo from Macallan, are these bottles really twice as good as other similar ages products ? Then you get something like the Aberlour Abunadh that was once £30 a few years back and is now demanding a RRP of £79-£85 for a NAS, ok it’s great quality but it’s hard to justify the price point these days. You then have the lakes Distillery who decided to put the first batch of bottles to auction in order to get far more than it was worth, ok this is business and I get that but for those who supported the company by becoming founders and those that have visited and supported them by buying the products already and were then shafted by the greed it just stinks a little.. Not many typical consumers can afford the high hundreds and low thousands that this first release commanded but I guess these typical consumers were not important enough anymore..
The whisky produced these days does not give value for money when these prices are demanded, my only advice is start to look elsewhere, look at the independent bottlers, look at the distilleries that are offering you great value for money and stop giving the greedy, overhyped giants of the industry that demand you dip into your pockets just a little deeper to part with your hard earned cash.. Alas we all know nothing will change but we can all do our little bit to increase the attention to the companies that are still thinking about the consumer.