Press Release..
BIG PEAT ANNOUNCES CHRISTMAS
2018 LIMITED EDITION
Douglas Laing today announces Big Peat Christmas 2018, a Cask Strength Limited Edition release that joins the award-winning Islay Malt Scotch Whisky range.
The Glasgow-based family business, this year amidst its 70thanniversary celebrations, launched Big Peat into the global market in 2009. Since then, the iconic Ileach fisherman has enjoyed exponential growth the world over, with a raft of market-exclusive bottlings, global limited releases and a cult following on social media contributing to his success.
The annual festive bottling this year shows Big Peat dressed in Santa Claus livery, delivering goodwill and gifts down a chimney on “his” island home of Islay. The premium gift tube shows varnished snowflakes against a rich, matte night sky, with decorative red foil detail. As is tradition for the Christmas Edition, “he” is bottled at a winter-warming Cask Strength of 53.9% and notably offered without colouring or chill-filtration.
Cara Laing, Director of Whisky at her family’s firm, comments:
“You can expect a big, ashy, beachy, oceanic and smoky message in the bottle, all the way from the island of Islay. During the festive season, that chimney soot connection seems particularly appropriate, being the entry point of our gift-laden Saint Nick himself. Big Peat’s Christmas limited edition has become truly synonymous with the season, setting us up nicely as we prepare to celebrate his 10th birthday in 2019.”
Big Peat Christmas 2018 will be available from Septemberfrom specialist Scotch Whisky retailers in key markets globally, including Europe, USA and selected Asian markets.It is expected to retail at €55.
ABOUT DOUGLAS LAING:
Facebook:http://www.facebook.com/bigpeat
Twitter: @remarkablemalts
Instagram: @remarkable_malts
Established exactly 70 years ago, Douglas Laing & Co. is a leading creator and purveyor of the finest Scotch Whiskies, specialising in Single Cask Single Malts and Small Batch Malt Scotch Whiskies. The company was founded by Fred Douglas Laing in 1948 and is still owned and run by the Laing family – Fred Laing Jr and his daughter Cara Laing.
The company philosophy is to bottle the way the distiller intended – at a high strength and non-chill-filtered to preserve the robust and unique character of the Whisky. Douglas Laing’s industry reputation and many awards is testament to this ethos.
The Remarkable Regional Malts brand encompasses The Epicurean from the Lowlands, Timorous Beastie (Highlands), Scallywag (Speyside), The Gauldrons (Campbeltown), Rock Oyster (Islands), and Big Peat from Islay, collectively offering the consumer The Ultimate Distillation of Scotland’s Malt Whisky Regions. The family firm also proudly bottles and markets its Exceptional Single Casks range, which includes the recently rebranded Provenance, as well as the firm’s flagship Old Particular and Xtra Old Particular, the “family jewels”.
ocdwhisky.com 