Have you noticed the shift in the whisky world recently? How some distilleries think the product they are selling is no longer a drink for the masses but a real luxury that the average man or woman should feel privileged to be in the presence off ..
A product that the average person should no longer be in the same room as.. Maybe we should grow wings and learn to fly.. O wait, isn’t this what the Macallan is telling us ? Jump off a mountain in order to fall, but don’t worry you will grow some wings and fly off into the distance, don’t forget to pick up a bottle as you fly over telly tubby land and collect £200 as you pass go!! Well I for one am not stupid enough to jump, I know all I’m gonna do is go splat on the floor ! Someone please tell me just what the hell has flying got to do with whisky ? Do they think they are God and only angels can drink their whisky..
Who the hell comes up with these ideas to sell the product ? Someone out there must be laughing all the way to the bank when they see these companies coming with the large briefcase full of money and saying “ make us a special advertisement that totally says you are so much better than the average person if you drink Macallan..
This is just turning into Snobbery..
: the behavior or attitude of people who think they are better than other people :
The prices are becoming ridiculous and the whisky is certainly not getting any better and in some cases it’s probably not as good as it used to be never mind at a level that would indeed command such price tags !!
Now we all know there has to be a little snobbery in all aspects of life but in some instances it becomes ridiculous to say the least and unfortunately some of the whisky world seems to be going down this route !!
Prices for a standard whisky are just becoming utterly insane, it is scary how the elitist as they like to be known are starting to price their whiskies, first releases commanding hundreds of pounds and what about those that send the first release straight to auction instead of looking after those who actually stood by them while they started up !! Shouldn’t they be seeing if the product is any good first and where they actually sit within the market ? It really is turning into a “ I’m ok jack” type of situation and the common man / woman is no longer someone they want to aim the products at, in fact it’s almost like they don’t want the typical whisky buyer to be associated with their products. Do they really want to alienate the people who will long term be buying the product ? it’s almost as if they are trying to turn the clock back to the draconian times of whisky being for the true gentleman retiring to the library or drawing room with the large cigar in hand and closing the door behind them in order to keep the unwanted out !
Ive said it before and I will say it again, some distilleries out there are managing to keep their feet on the ground and produce whisky at prices that actually show the typical buyer that good quality whisky can be made and bought without actually having to win the lottery..
Distilleries like Glen Moray who insist on producing a product at a very reasonable price, it just shows how overhyped and up their own arses some of the big boys are becoming..
Now I know we all have different budgets and that for some a £50 bottle still feels like they have to really justify the cost and to others a £100 -£200 budget will offer us a more realistic slice of the pie but it is still about what we conceive as value for money.. Are those who pay thousands for a standard whisky ( I am not talking about ultra rare 50yo whiskies here) actually understanding what they are drinking or are they really so oblivious to the real world that just a name on a bottle makes them think it is worth the price tag.. It’s time to wake up and smell the roses, it’s time for some producers to take their heads from up their arses and come back down to earth, it might be with a bump but as they say don’t bite the hand that feeds you !!
We all know it will get worse before it gets better if ever it can get better that is.. I wonder if they might just regret it one day if or when the bubble bursts..
I would be extremely interested in hearing any thoughts you have on the matter..