ATOM BRANDS ENJOYS SUCCESS AT THE WORLD WHISKY AWARDS & ICONS OF WHISKY AWARDS 2020

Press Release..

ATOM BRANDS WHISKY PORTFOLIO ENJOYS SUCCESS AT THE WORLD WHISKY AWARDS & ICONS OF WHISKY AWARDS 2020

● Aerolite Lyndsay 10 Year Old Single Malt, is named ultimate Category Winner in the Islay Single Malt 12 Years & Under category – just months after initial release

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● Darkness 8 Year Old Single Malt, wins a coveted Gold Medal in the Speyside Single Malt 12 Years & Under category
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● That Boutique-y Whisky Company is named Brand Innovator of the Year in the Icons of Whisky Awards
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The World Whiskies Awards have announced the first round of results of the 2020 competition, releasing the category winners by region and age statement, alongside the Icons of Whisky Award winners. Following the announcements, the Atom Brands whisky team is celebrating multiple wins across its innovative and diverse whisky portfolio.

The Character of Islay Whisky Company – Aerolite Lyndsay, Category Winner

The Character of Islay Whisky Company’s inaugural release, Aerolite Lyndsay, a 10 Year Old Single Malt Whisky, took home one of the competition’s most coveted awards, being named Category Winner in the Islay Single Malt 12 Years & Under category. This achievement marks a stellar start for the new brand, having only been launched to the market in September 2019.

Sam Simmons, Head of Whisky at Atom Brands, commented on the result for Aerolite Lyndsay: “We are feeling very grateful for this recognition of Aerolite Lyndsay within just months of it being released! With so much in the pipeline for The Character of Islay Whisky Company, an acknowledgement like this in a category of some of the biggest brand names in the whisky world from an international panel of experts like the World Whiskies Awards, is so encouraging of our aspirations at Atom Brands.“

Presented by the Whisky Magazine and The Drinks Report, the World Whiskies Awards reward the very best in all internationally recognised styles of whisky from around the world. All samples entered into the competition are tasted blind by an expert panel of judges in categories defined by age, style and process of whisky production.

Rob Allanson, Editor-at-Large of The Whisky Magazine, said: “For Aerolite Lyndsay to stand out in a crowd of some of the most recognised and iconic distilleries and brand names is a significant achievement and recognition of the quality of cask buying and blending at Atom Brands. We’re excited to see what else the Character of Islay Whisky Company has lined up!”

Darkness 8 Year Old Single Malt Scotch Whisky – Gold Medal

This win didn’t mark the only success for Atom Brands, as their first continuous liquid in the sherried whisky Darkness range, Darkness 8 Year Old, was also awarded a Gold Medal in the Speyside 12 Years and Under category. This marks continued success for the brand, having previously won a Gold Medal at the 2019 Independent Bottlers Challenge.

That Boutique-y Whisky Company – Brand Innovator of the Year and Category Winner

That Boutique-y Whisky Company also achieved success at the awards, with their Blended Whisky 21 Year Old being named Category Winner in the Blended Limited Release Scottish 21 Years and Over category, and their Blended Malt #5 Batch 1 21 Year Old winning a silver medal.

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Also last week, the Whisky Magazine announced the results of its Icons of Whisky competition. These awards recognise the people, places and products that complete the whole dynamic of the whisky industry, with the winners being nominated and voted for by the industry.

That Boutique-y Whisky Company was named the Brand Innovator of the Year, marking further success for the brand and showcasing the amazing work the brand is doing to change the way many people interact with whisky; including the ‘Uncorked Whisky Sessions’ podcast from That Boutique-y Broadcasting Company, launched in 2019, and the upcoming World Whisky Blend, a new ‘truly global’ continuous liquid from the brand.

Atom Brands owns, creates and produces some of the most exciting, innovative and high-growth, multi-award winning (and delicious) brands in the drinks industry. It all started with the creation of the flagship Bathtub Gin in 2011, followed by Drinks by the Dram, which in 2012, produced one of the first whisky and gin advent calendars available on the market and That Boutique-y Drinks Company which now comprises whisky (launched 2012), gin (launched 2017) and rum (launched 2018). Atom Brands’ agile approach to innovation and grassroots marketing has enabled it to be one of the fastest-growing businesses in the spirits industry.

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