Bimber partners with Selfridges to launch González Byass Oloroso Sherry Finish

Press Release..

London’s Bimber Distillery today announced the upcoming release of an exclusive single malt whisky created in partnership with high-end department store Selfridges.

The Bimber González Byass Oloroso Sherry Finish was initially matured in ex-bourbon casks before being finished in an outstanding 2010 vintage oloroso sherry butt from renowned Spanish sherry producer González Byass.

936 bottles have been produced and will be available directly from Selfridges (both in all stores and online) fromMonday 6th July. Retailing at £79.99, the limited edition release is adorned with artwork inspired by the work of Dutch artist and sculptor Eelke van Willegen. 

The expression was crafted to Bimber’s exacting standards. The spirit was produced from the distillery’s single farm barley and malted on a dedicated floor at Warminster Maltings, before being fermented for seven days in bespoke on-site constructed American oak washbacks. Distillation took place in Bimber’s customised stills which possess an increased copper surface area, resulting in a light, fruit-forward, layered new make spirit.

The spirit was initially matured in four 1st fill American oak ex-bourbon casks. These casks were then expertly married and finished in a single oloroso sherry butt from González Byass – one of the most renowned and celebrated Spanish bodegas. The result is an adventure through richness and spice with layers of jammy red berries and plump raisins enlivened by delectable cinnamon and nutmeg spices.

Speaking of the release, Bimber Distillery spokesperson Matt McKay said “We’re extremely proud that our first retail partnership is with a brand of such high esteem. As a London-based distillery, we’re thrilled to be working with a retailer whose history has been inherently tied to our capital city for over a Century.

The Selfridges exclusive BimberGonzález Byass Oloroso Sherry Finish showcases our versatile fruit-forward single malt, whilst celebrating our shared London heritage.”

Bimber González Byass Oloroso Sherry Finish

Nose: Bright, jammy red berries sit with gingerbread and a slice of rich fruit cake, whilst stewed apples and pear juice are lifted by cinnamon and nutmeg spices


Taste: Velvety in texture with pineapple cubes and sliced bananas served alongside plump raisins, sultanas and fig rolls. Vanilla cream is enlivened by piquant pepperiness, stem ginger and cinnamon sticks with a perfect balance throughout


Finish: Enduringly rich with opulent fruitiness tempered by aromatic oak


936 bottles x70cl 51.5% Abv RRP £79.99
Available exclusives from Selfridges (in stores and online) from 6th July 2020
Image available from: https://www.dropbox.com/s/1sgkwrscaih

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