Pour & Sip a new subscription club for whisky lovers

Whisky lovers and flavour fanatics now have a new way to enjoy the newest, most exciting and much-loved expressions: introducing Pour & Sip.

Pour & Sip is an exciting and flexible platform for drinks discovery, tailored to customers and with community, accessibility and inclusion at its core.

Each month, customers receive a selection of five different 30ml measures, curated by Pour & Sip’s expert buyers and writers. Powered by Master of Malt, the passionate in-house team offers years of experience in the whisky industry, with Pour & Sip an outlet to share their expertise.

Pour & Sip is unique in its philosophy. The founding team recognises that whisky can be intimidating, and has worked to develop a club that is welcoming for all [over legal drinking age]. Whisky is for anyone who enjoys flavour experiences, regardless of gender, ethnicity, background, or anything else. And so is Pour & Sip.

New customers receive a welcome pack containing a pair of tasting glasses, a how to taste whisky card, detailed tasting notes, plus the first five 30ml whisky samples.

Members are encouraged to join twice-monthly online tastings hosted by the expert team, giving them the opportunity to explore each taster in detail, ask questions, and generally immerse themselves in all things whisky. They can also enjoy bespoke blog content, and will even receive access to exclusive discounts on full-price bottles at Master of Malt.

Pour & Sip boxes ship monthly, with members at complete control of their subscription. Deliveries can be paused and resumed at any time at no cost, and set two- and three-month gift options are also available.

“I am absolutely thrilled to announce the launch of Pour & Sip,” said Giovana Petry, Pour & Sip lead. “We’re so excited to share our new whisky finds and passion with everyone, making this an experience less intimidating. Every monthly box is distinct, different, and filled to the brim with flavour. All our members have to do is sit back, Pour & Sip!”

Pour & Sip is open to new members now, with the first welcome packs shipping in September.

4 Comments Add yours

  1. sorrenkrebs says:

    Fully get where you are coming from and am currently trying to get more info


  2. Anonymous says:

    Thanks Sorren – considering the global mega machine behind this and my general interest in the area – yours and one other’s are the only mentions of this that have come to my attention. My gripe really is that there is no information about what whisky you might get for your subscription. I’d imagine it’ll be pretty decent stuff but there is absolutely no useful info for the average joe to know whether it’s worth forking out for.

    Liked by 1 person

  3. sorrenkrebs says:

    Hi Alex.. Fully understand your point, although all i aim to do with these releases is pass on the info sent to me from the companies in order to keep you all as up to date as i am.. Some appreciate it and others are less keen.. But i appreciate you letting me know..


  4. Alex says:

    I don’t really enjoy this rehash of PR spiel from the newest InBev launch.

    You (or ‘you’) say it is unique in its philosophy, what exactly is it that’s unique? There’s absolutely no detail on what a subscriber might get for their money so I guess that’s unique.

    It detracts from your other pieces that might have genuine insight.


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